This article, from the paragon of British journalism that is the Express, is amazing. This study is so true, I can’t believe it’s a study. It might be up for a Ig Nobel. UK beverage company BitterSweet “discovered” that men think women who drink beer “appear more sexy, confident, fun and independent.” Furthermore, a healthy 25% of those polled responded that a woman ordering a beer is actually kind of a turn on. Only 25%? A quick poll of the Tap That crew reveals a totally unbiased response of 100%.

Sadly, chicks just aren’t picking up on what the dudes are putting down. Despite the hot chick in the article’s photo (toying with me, Express?), only 1 in 10 women would order a beer on a date, responding that they fear it makes them “masculine and unattractive.”

Stop.

Masculine and unattractive? Ladies, c’mon now – not only does ordering a beer say “I’m sexy, confident, fun and independent,” it’s also totally indicative of several things that will be important if the relationship is to continue:

1. By drinking beer you’re now much less likely to have an issue with ME drinking beer.
2. You’re probably going to watch some kind of sporting event with me, or at least sit quietly on the couch while I watch sports.
3. You’ll be less annoyed when you have to hold my beer when I go to the bathroom.
4. You won’t make that face when we go to a friend’s house and all they have is beer or the bottle of wine they got from their coworker at their housewarming.
5. Dates will be generally cheaper. Even bad wine by the glass is going to set you back the about the same amount as good beer. And boys, girls NEVER go for the cheap wine.
6. You enjoy flying in the face of accepted marketing wisdom. Screw Don Draper (I know, I’m subtle with the double entendres), you’ll buy what you want.  This is why I only buy woman’s deodorant.
7. Chances of us naked shotgunning have risen from 0.0% to 0.3%.

Girls, let loose and order a beer.  Better yet, watch Tap That, visit some amazing bars and find some great beer. Boys, keep doin’ what you’re doin’. Oh and hat tip to BitterSweet for trying to bridge the gender gap.

Why Men Do Make Passes at Women with Beer Goggles [Express.co.uk]