Why is keeping your draft system healthy so important?
The answer is simple. The healthier your draft system is, the happier your customers will be, and the more profits your establishment will make.
All in all, a lack of maintenance will hurt your return on investment. If the draft drinks do not taste the way they should, or the glasses aren’t squeaky clean, customers will go to another restaurant, bar, brewery, or taproom. Bad quality beer affects the bottom line. Draft system equipment is not cheap, but if maintained, the profits far outweigh the costs
You Wouldn’t Serve A Customer Beer In A Dirty Glass
Few things are as off-putting than sitting in front a freshly poured beer and noticing a distinct musty odor or flavor. Getting hints of sour, skunk or sometimes even a funky butterscotch is a common occurrence with unclean lines and is especially bad for beers that should in no way have those flavors.
Every brewer is an artist in their own right, having worked years in perfecting their craft. Integrity of the beer is what the Brewers fight for in a flourishing industry. Getting the product from brewer to customer and keeping the taste profile the same as the brewer intended is the final goal.